Want to promote an upcoming sale or event? Have a holiday message you wish to share with customers? Interested in displaying your company jingle? Care to alert your customer base to changes in your hours of operation, service additions or product offerings?
A motorist has only a few seconds to see and comprehend any sign for a business or shopping center. A sign must be visible if it is to catch the attention of passing motorists within that small span of time available.
An electronic message center (EMC), will accomplish each of these objectives – at the timing and frequency of your choosing. Passersby spot electronic message centers quickly because the message changes often and they are illuminated. Plus, the signs can be made in different sizes depending on the location.
Electronic message centers also have greater visibility from further distances, especially at night or in direct sunlight, allowing motorists additional time to read the message displayed while safely driving. These signs offer businesses and organizations an outlet for displaying information all in one place for the most important customers that pass right by.
What Is an Electronic Message Center?
Electronic message boards, reader boards, or digital signs--an electronic message center has many names. It is a type of sign that displays a message or image that can be electronically changed from a central location, remotely or automatically. If your business or organization changes messages frequently, an electronic message center would be a great signage option.
These signs are flexible and effective in advertising and marketing your business products or services. They are illuminated with an LED light source that is known for its energy-efficiency and visibility. You can have your electronic message center in full color or single color. You also want to consider the viewing angles of your electronic message center and pixel resolution.
Benefits and Features
An electronic message center gives you complete control of your messaging. It allows you to communicate sales, promotions, community information, and much more.
Electronic message centers are one of the most effective ways to market your business, products or services. They are innovative and dynamic signs, giving owners and leaders marketing and branding flexibility. Businesses, churches, shopping centers, and civic organizations install electronic message centers for many reasons. Benefits and features include:
- No need for a new sign when you have a new message
- Choose how long you want your message to be displayed
- Change the message anytime
- Programmable messages displaying at specific times
- 24-hour presence
- Come in a variety of sizes
- Can be built using a variety of materials; even matching your building
- Use your personal laptop or smart phone to communicate with the display
- Capable of broadcasting graphics, photos, logos, and animations
- Greater visibility for your business
- Durability--can withstand all types of weather conditions
- Energy-efficient and low maintenance
- Can be used indoors or outdoors
- Convey messages and content in real-time
When customers and motorists see an electronic message center, they get constant updates about what’s going on in-store, in the community, the time, temperature, and local events. In other words, these signs or displays allow for your base to interact with your brand, even when they’re not buying. That is one of the greatest marketing strategies out there.
Solutions for Your Industry
Electronic message centers provide versatile signage solutions for many industries. They can help a car dealership drive in more traffic to increase sales. Or showcase a building at night. Whatever the need, an electronic message center can help your business thrive. Some examples of types of businesses where EMC signs could be beneficial:
- Auto Repair Shops/Car Dealerships
- Corporate Business Locations
- Health and Medical Services
- Banks and Credit Unions
- Churches/Places of Worship
- Municipalities and Government
- Restaurants/Gas Stations
- Retail/Shopping Centers
- Schools and Universities
- Sports and Entertainment Venues
- Professional Services
What Do You Want to Display?
Are you still trying to find a way to bring your brand to life? Want to deliver offers that drive customers in your store to purchase? With an electronic message center, you have the option to announce whatever you desire: sales, promotions, specials, community engagement messages, sporting events scores, information, weather, time and much more.
You might want to show text-only displays. You can even use realistic graphics, animations or video. There’s a lot that goes into purchasing the right electronic message center for your needs.
Schlosser Signs is the professional sign company who is well-versed in getting the right EMC signage for you. Contact us today to find out how you can turn passersby into customers.