Category: Blog

Outdoor signage is not just a marker for where your business is located. It’s a shout-out to the world, inviting potential customers to engage with your brand. It’s a vital component of your marketing strategy that tirelessly showcases your presence day and night. Learn the significance of outdoor signage and offer practical tips for improving visibility with well-thought-out and perfectly placed signage.

The Importance of Outdoor Signage for Your Business

Outdoor signage plays various critical roles for businesses:

• Attracting Attention: Striking signs capture the interest of people passing by, making a lasting first impression that can increase footfall.
• Building Brand Awareness: Consistent, recognizable signs solidify your brand identity and set you apart.
• Providing Information: From operating hours to special deals, signage is key to conveying important information that enhances the customer experience.

Choosing the Right Type of Outdoor Signage

Selecting the suitable type of signage can leverage different advantages:

• Channel letters: Visible day and night, these signs are perfect for storefronts, thanks to their illuminated three-dimensional letters.
• Monument signs: Freestanding and stately monument signs positioned at entryways or by roadsides command attention.
• Banners: Affordable and easily customizable, banners work well for short-term promotions or events.
• Window graphics: Beyond promotion, these add aesthetic appeal to your storefront while conveying information.
• LED signs: LED signs are versatile and visible in all lighting conditions. They can showcase anything from static messages to dynamic digital content.

Design Tips for Effective Outdoor Signage

Craft outdoor signs that leave a mark with these design pointers:

• Keep it simple: Quick readability is crucial. Opt for clear, succinct messaging and uncluttered designs.
• Use contrasting colors: Enhance legibility with high-contrast color schemes that ensure your sign pops.
• Choose appropriate fonts and sizes: The text should be legible from a distance, so pick font sizes that stand out.
• Incorporate branding elements: Your sign should echo your brand, using consistent colors, logos, and typography.

Strategic Placement of Outdoor Signage

Maximizing signage visibility involves thoughtful placement:

• Position for exposure: The sign should be clear of obstructions and visible to as much traffic (vehicular or pedestrian) as possible.
• Opt for multiple signs: A network of signs works better than one, reinforcing your message from different vantage points.
• Consider sightlines: Assess various approaches to your establishment and ensure the signs are visible from each angle.
• Adhere to local regulations: Compliance with local laws will save you from penalties or the hassle of making last-minute changes.

Conclusion

The value of outdoor signage in boosting your brand’s visibility and engaging customers is undeniable. By choosing the right kind of signs, implementing effective design, and strategically placing them, you solidify the connection between your brand and your audience. Embrace the power of outdoor signage. Watch as it transforms the face of your business, ensuring that it is not only seen but remembered.

A well-established brand can majorly boost any business in almost any industry. Besides increased brand awareness, better name recognition, and even increased sales, there is a lot to gain from maintaining a well-honed brand with custom signage. Moreover, few things stick in the memory as well as visuals. Assigning a visual look to your brand can be a big step toward achieving that goal of a well-established brand.

Custom signage can play a big role toward that goal. It allows businesses to create a strong and unique identity that sets them apart from their competitors. It also conveys who and what your business is, and what it’s all about. Custom-built signs can expose your brand and services to entire swathes of people who might have otherwise never heard of your business. This allows you to punch above its weight in your business’s greater market. We will discuss the importance of custom signage in honing your brand and how it can help your business grow.

Brand Identity

Custom signage proves essential in establishing and reinforcing brand identity. A well-designed sign that incorporates your brand’s logo, colors, and message helps customers recognize and remember your business. Furthermore, custom signage offers an opportunity to showcase your brand’s personality and values. It helps you to connect with your target audience on a deeper level.

Differentiation

Custom signage can make your business stand out from the competition. A unique and eye-catching sign can attract attention and create a memorable impression in the minds of potential customers. Additionally, custom signage can differentiate your business from others in the same industry or location. It makes it easier for customers to find and choose your business over others.

Location-Based Marketing

You can use custom signage to target specific locations and markets. For example, a business located in a busy shopping center can use custom signage to attract foot traffic and promote special offers or products. Also, you can use custom signage to target specific audiences, such as college students, by using language and graphics that resonate with that demographic.

Cost-Effective Advertising

Custom signage represents a cost-effective form of advertising that can generate a significant return on investment. Unlike other forms of advertising, such as print or television ads, custom signs for your business are a one-time cost that can last for years. This makes it a more affordable long-term advertising solution. Over time, passers-by will start to recognize your sign from a distance, slowly cementing your brand’s name, your business’s location, your services, and many more facets into the minds of those people. Where ad campaigns last only a few weeks or months, a well-built custom sign can last many years or decades.

Consistency

Custom signs help ensure consistency in branding across all marketing channels. By incorporating your brand’s logo, colors, and messaging, you create a consistent image that customers can recognize and remember. Consistent branding helps establish trust and credibility with customers, leading to increased loyalty and repeat business.

Professionalism

Signs help establish your business as a professional and reliable entity. A well-designed sign that reflects your brand’s values and personality conveys a sense of trust and professionalism to potential customers. Moreover, custom signage helps establish your business’s legitimacy and credibility, especially if you are a new or unknown entity in your industry or location.

Custom signage is crucial for honing your brand and increasing brand awareness. It helps establish and reinforce brand identity, differentiate your business from competitors, target specific locations and markets. It also provides cost-effective advertising, ensure consistency in branding, and establish professionalism and credibility. If you want to grow your business and increase brand awareness, investing in custom signage is an effective strategy.

Custom signage serves as an essential marketing tool for any business. Potential customers first see these signs when they go by your business, knowing what you and your business represent. A great sign serves as an excellent first introduction and a powerful way to build brand recognition and awareness. It grants your business legitimacy in the eyes of the public and shapes their perceptions about your business. A great sign marks the first step toward a bigger, better business.

However, with so many types of signs, deciding which one best fits your business can be overwhelming. We’ll review various kinds of outdoor signs and provide tips on why you might choose each custom signage type.

Wall Signs

Businesses aiming to make a lasting impression and build brand recognition often opt for wall signs. You can mount these signs on the exterior of a building or attach them to a monument sign. Crafted from various materials that match your business’s look, feel, and theme, Wall Signs enhance visibility and brand awareness. This type of sign allows your business’s personality and brand to shine. It often creates the first impression as these are typically located right outside or on the business itself, making it crucial to make it count.

Channel Letter Signs

Popular among businesses seeking a professional and sophisticated appearance, channel letter signs consist of individual letters illuminated from within. This illumination gives your sign a professional-looking glow visible from long distances. You can mount channel letters on a building or a monument sign. This makes them ideal for businesses that operate at night, attract attention day and night, and boost curb appeal and brand image.

Directional Signs (Wayfinding Signs)

Directional signs, or wayfinding signs, guide customers to your location. They can direct customers to your store’s entrance, a specific department or building, or a parking lot. Directional signs simplify the process of finding you. They are especially useful for businesses spread over large areas with unconventional layouts or challenging parking situations.

Monument Signs

Typically used at businesses or mall entrances, monument signs are freestanding and can be made from stone, metal, and wood. They establish a strong brand identity for shopping centers, malls, business plazas, and other multi-business properties. Monument signs provide an excellent opportunity to create a distinctive look and feel for these locations.

For individual businesses, monument signs also promote a strong, distinctive aesthetic. This happens especially when designed to match your business’s interior and/or exterior and its buildings. Regardless of the place, monument signs attract attention and solidify the public’s image of your business for the long term.

Pylon Signs

Pylon signs stand tall in shopping centers or business parks. They are typically constructed from metal or plastic and illuminated from within. Pylon signs, notable for their height and large lettering, catch the eyes of passersby from extended distances. They greatly aid in brand awareness and guide customers to your site from farther away than traditional directional signs. These signs often feature letter boards, EMC displays, and prominently displayed brand or store names.

Electronic Signs (EMC Signs)

Electronic signs, a versatile option, often accompany other sign types like monument or pylon signs. EMC signs furnish various solutions, from brand visibility to promotional messages and custom advertising campaigns. Premium electronic signs offer full-color and high-resolution displays for superior image quality and visibility, while more economical options use single-color LEDs

FCO Letter Signs (Flat Cut Out Letter Signs)

Specializing in aesthetic appeal, FCO letter signs are precision cutouts of logos, letters, or graphics on acrylic, aluminum, bronze, or steel materials. These signs, which do not have built-in illumination, can be highlighted using external lights if desired. They are commonly mounted to other sign types or on building exteriors and are equally suited for indoor and outdoor use.

Your Denver Metro Custom Signage Partner

Are you interested in a custom signage solution for your business? Schlosser Signs is here to help. Explore our catalog of custom signage solutions here, or connect with us on Facebook or Instagram.

As a commercial signage company, we understand firsthand the importance of well-designed signs for businesses. You might wonder about the benefits you can expect if you aim to convince potential clients of the value of your business/products through high-quality signage. Here are just a few ways that investing in top-notch commercial signage pays off:

Improved customer experience

A well-designed sign helps customers find your business more easily, promoting a positive experience and brand awareness. Additionally, a professional-looking sign gives customers a positive impression of your business and makes them more likely to return

Increased foot traffic 

A striking, eye-catching sign attracts attention and draws people into your store or restaurant. This proves especially useful for businesses in areas with a lot of competition or foot traffic. A high-quality commercial sign also attracts more customers from a distance, improving brand recognition through signage.

Enhanced brand recognition 

A consistent, cohesive branding strategy is crucial for any business, and your signage is vital. Investing in high-quality signs that reflect your brand’s values and aesthetic increases your visibility and helps customers remember your business. Top-notch commercial signage also attracts customers who might be distracted, like drivers passing by.

Greater Return on Investment 

While investing in commercial signage can be costly upfront, the long-term benefits are significant. A study by the International Sign Association found that businesses investing in signage see an increase in sales of 10%. In higher-traffic areas with more visibility, that number can grow significantly. 

Increased sales and profitability 

High-quality commercial signage can increase sales and profitability by attracting more customers and enhancing brand recognition. Furthermore, well-designed signs help customers navigate your store or restaurant more easily, leading to more walk-in traffic. High-quality signage helps customers remember your business and location, leading to more consistent repeat customers.

While many factors can contribute to a business’s success, you should invest in high-quality commercial signage. Whether you’re a small independent shop or a large chain, the benefits of professional, effective signage are numerous and can have a lasting impact on your business.

When choosing the right signage for your business, remember a few key things.

First, consider the location and size of your sign. Ensure it is large enough to be seen from a distance but not so big that it becomes overwhelming or cluttered.

Next, think about the materials used for your signage. Durable, high-quality materials like metal, acrylic, or PVC withstand the elements for years.

Consider your sign’s design. Choose a font and color scheme that is easy to read and reflects your brand’s style. Be sure to include important information, such as your business’s name, hours, and contact information.

Following these tips and investing in top-quality commercial signage can help your business stand out and attract more customers. So, don’t underestimate the power of a well-designed sign – it could make all the difference for your business. If you’re interested in a new sign for your business, contact Schlosser Signs and explore all our signage solutions.

A custom business sign is your business’s ticket to catching more eyes, solidifying its identity, a greater air of professionalism, and much more. An effective sign can do a world of good for your business, but the first step toward a great sign is a great sign company.

At Schlosser Signs, we have over 20 years of experience in the sign industry, and we’re deeply familiar with sign fabrication and have a track record of excellent service to match. For businesses in Colorado, throughout the Front Range area looking for signs of any type — outdoor or indoor, traditional or digital — we here at Schlosser have what it takes to deliver that excellent, totally custom business sign that your business deserves. Read along as we take you through just how and why Schlosser is your top pick for custom business signs in Colorado.

Great Service, Full-Service

In the signage industry, companies only stick around for as long as we have if they can consistently prove their worth to their clients. 2023 will be our 24th year in business thus far, and in that time frame we’ve served thousands of clients, from mom and pop shops to some of the nation’s biggest brands. We’re proud of our outstanding 4.9/5 star rating on Google and Facebook, and of our extensive signage portfolio.

Another big reason businesses choose Schlosser is our one-stop-shop capabilities. From concept, to design, to fabrication, to installation — at Schlosser, you come to us with an idea or logo, and we’ll stick with you throughout the entire process. And our job doesn’t just stop once your custom business sign goes up, since we also provide routine maintenance on the signs which we install.

Or, if your existing sign needs a little touching-up or maintenance of its own, we’ll be happy to drive out to service it on-site. The bottom line is, no matter what your signage needs or wants are, at Schlosser Signs, we have the means and track record to get it done right.

Custom Signs of All Shapes & Sizes

You need your custom business sign company to be flexible and versatile, providing signs of any time for any setting. At Schlosser, we have a complete line-up of sign-making capabilities and can supply your business with signs for any situation or any purpose.

Need a big, bold roadside sign to project your brand to the world? Get in touch about an outdoor business sign. Want to direct cars or foot traffic around your grounds? Consider a sign that displays directions. Need a convenient message board that informs people both driving and walking by? A digital EMC marquee sign may be just what you need. We even supply window films for if you want to add a stylish accent to a window or glass door.

Schlosser also provides indoor signs for businesses who want to make a strong impression inside their space too. We have decades and decades of combined experience crafting interior signage for a wide variety of business, made of everything from vinyl to neon and glass.

Custom Signs for Businesses of All Shapes & Sizes

Just like no two custom business signs are alike, no to businesses are alike. As a business owner, you know this — something cookie-cutter and off-the-shelf won’t cut it when you need something outstanding to set you apart. Whether they’re interior signs or exterior signs, to make your business look and feel truly unique you’ll need high quality signage.

And since no two businesses are quite alike, you need a custom business sign designer who understands that. At Schlosser, we’ve served hundreds of clients from dozens upon dozens of industries. Whether you’re a stadium owner/operator or managing a youth soccer field at your local community center, or whether you’re a car dealership owner or parking garage operator — we have the signage solution for you.

Among the other businesses we’ve served are banks, schools, government institutions, office buildings, radio/TV stations, universities, airport terminals, courthouses, hospitals, and many, many more.

In late April our Sales Manager Tony Dublo and National Salesperson Cesar Cordova flew to Long Beach, CA to participate in ConnexFM2022 as first time exhibitors. Here is what they had to say about the conference:

“What a great time we had at ConnexFM22 as a first time exhibitor. It was great to see so many business professionals interacting at the Long Beach Convention Center. The chance to display our capabilities and speak with individuals who were seeking out our assistance was an amazing feeling after two years of cold calling and zoom meetings.”

“It was so great to interact with facility managers from Hertz, Extra Space Storage, Take 5, AAEFES, Starbucks and T-Mobile. The chance to sit down and speak to facility managers who were looking for a particular service/product made it so worthwhile to participate in this show. These professionals learned so much about our company and we look future to assisting them with their needs and being their solution vendor for signage in the near future. Besides the business that was conducted, the ConnexFM staff did an amazing job with the opening event reception and off-site networking event, along with closing ceremonies of a Vanilla Ice concert show just how much the staff at ConnexFM value not only their members, but exhibitors. We at Schlosser Signs appreciate and thank all of those that stopped by our booth and took time to interact at all of the events in Long Beach this year, and look forward to new vendor partnerships and seeing each of you in San Antonio in 2023.”

Attending and exhibiting at shows such as this is great way for sign buyers and facility managers to directly connect with us and we look forward to participating in more tradeshows this year.

Schlosser Signs has been serving the needs of our customers for over 23 years. Our manufacturing team has the equipment, capabilities, skills, and resources to get your job done on time and on budget. We routinely produce large and small scale sign projects for national, regional and local business owners.

Our manufacturing capabilities are sourced at two company owned locations. Schlosser Signs 15,000 sq. ft. Loveland Headquarters have the manufacturing machines/equipment and storage capabilities to allow for efficient scheduling and delivery. We also have a 10,000 sq. ft. facility in Denver used for increased production, staging for large regional and custom projects; and storage when needed. These facilities afford us the ability to meet any production and scheduling requirements of our regional and custom customers.

We carry UL certifications for our illuminated signage products that we offer. Our facilities are inspected per their requirements.

Production Manager– Our Production Manager has over 23 years of custom build project experience with fabrication and management.  Having worked in both retail and wholesale markets he utilizes his fabrication and management background to ensure material orders, production schedules, quality control and deliveries are met on-time and to expected standards.

Production Team– Our highly skilled craftsmen and women are experts in machine programming, routing, certified welding, custom painting, wiring, assembly, and laying vinyl and graphics.

Trusted network of vendors and industry partners ensure that we always have the inventory on hand to get the job done and the products to make your sign look it’s best.

Equipment and Custom fabrication utilizing routing tables, brake form machines, steel cutting stations, aluminum framing, paint booth, custom welding and machine fabrication processes, TIG welding, Accubend machine, channel letter fabrication and digital print and vinyl graphics plotters and layout stations.

Product Testing and Quality Control procedures ensure your sign is looking it’s best and working correctly from day one.

Additional qualifications. M/WBE, DBE and SBE Certified. Licensed and bonded up to $6 mm. Dedicated project manager to oversee all details of the project. Highly skilled install crews.

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LOVELAND, Colo., April 1, 2020- 

Schlosser Signs, Inc. is thrilled to announce that we are celebrating 20 years in business and unveiling a new logo to celebrate the occasion. “Our new logo conveys that we are more than a sign company,” says Rose Schlosser, the Business Development Officer of Schlosser Signs, Inc. “We wanted a logo that would allow us to move into the future, giving us the flexibility to add services and products we may choose.”

Moreover, Schlosser Signs, Inc. has served as a leading sign design, manufacturing, and installation company in Colorado in the Rocky Mountain region for 20 years. In addition to offering amazing design, fabrication, and installation services nationwide to meet your branding needs, we also provide maintenance contracts and LED retrofitting to help bring your signage and parking lot lighting into the modern age with cost-efficient, energy-saving LED lights.

Custom Design Process

The process for custom sign design is quite simple. It begins with a free initial consultation to discuss your ideas, answer any questions you might have, and brainstorm. Schlosser Signs, Inc. takes all your ideas and helps you narrow them down. Our sign designers are experts at transforming ideas into tangible designs. Afterward, we initiate the permit process to ensure the sign complies with local regulations and start manufacturing it.

For over 20 years, Schlosser Signs, Inc. has been renowned for its incredible and diverse sign creations. As a growing company expanding its geographic range and custom capabilities with projects such as Denver International Airport. We wanted a look that would fit our growing company and keep us relevant into the next decade and beyond. Schlosser Signs, Inc. believes our new logo will become instantly recognizable and differentiate us from our competitors. It’s bold. It’s simple. It appeals to all generations. Full of bold colors and a modern and creative flair, the double radius also speaks to the company’s unique ability to capture its customers’ business in signage.

 

About Schlosser Signs, Inc

Since 1999, Schlosser Signs, Inc. has provided full-service signage solutions to our customers. We’re based in Colorado with two locations, one in Loveland and one in Denver.

• We design, fabricate, install, and maintain signs for businesses all across the Rocky Mountain Region and beyond.
• We are M/WBE, DBE, and SBE certified, fully licensed, and insured.
• We specialize in creating unique signs that speak to our clientele and assist our clients in their branding endeavors.
• We offer full-time sales consultants and project managers who guide you throughout signage design.
• With this new logo, Schlosser Signs, Inc. endeavors to embrace new technology and new markets in the future.

Difficult times (COVID-19)

Open For Business and Ready To Serve You

Dear Schlosser Signs Customers and Vendors,

In these challenging times (COVID-19) Schlosser Signs remains committed to our clients, vendors, and the safety of our employees. We are open for business and will continue to serve the needs of our customers. We will keep you informed should there be any changes to office hours and/or schedule changes.

Our staff has been advised of best practices, additional cleaning of our office spaces and surfaces based on recommendations from the Colorado Department of Public Services, CDC, and OSHA are in place, as well as maintaining adequate distancing.

Our current plan: Currently it is business as usual. Those staff that are effective working remotely are doing so. This includes project managers, design staff, and all sales and account managers. Remote offices are set up to effectively maintain best practices and maintain the communication and services that you’ve come to expect from Schlosser Signs. You should expect no disruption in communications. Production staff are able to keep safe distances, our install and service crews consist of one or two people. Our plan is to continue to be responsible and to follow all local, state, and federal mandates.

Deliveries: Staff is able to accept deliveries both in office and in our warehouse between the hours of 7:00 a.m. and 3:30 p.m. Please call to inquire about deliveries outside of these hours.

We will continue to do what is best for the safety and well-being of our employees and community and know that we will get through this together.

With deepest wishes for your health and safety,

Carla Schlosser, CEO
Alex Schlosser, President and General Manager