The Benefits of Investing in High-Quality Commercial Signage

As a commercial signage company, we know firsthand the importance of well-designed signs for businesses. If you’re trying to convince potential clients of the value of your business/products through high-quality signage, you may wonder what benefits you can expect to see. Here are just a few of the ways that investing in top-notch commercial signage can pay off:

Improved customer experience

A well-designed sign will help customers find your business more easily, leading to a positive experience and brand awareness. In addition, a professional-looking sign gives customers a positive impression of your business and makes them more likely to return in the future.

Increased foot traffic 

A striking, eye-catching sign can attract attention and draw people into your store or restaurant. This can be especially useful for businesses located in areas with a lot of competition or foot traffic. A high quality commercial sign will also attract more customers from a distance due to improved brand recognition from signage.

Enhanced brand recognition 

A consistent, cohesive branding strategy is essential for any business, and your signage is a very important part of that. By investing in high-quality signs that reflect your brand’s values and aesthetic, you can increase your visibility and help customers remember your business. Top notch commercial signage also helps attract customers that might be distracted, like drivers passing by. 

Greater Return on Investment 

While investing in commercial signage can be costly upfront, the long-term benefits can be significant. In fact, a study by the International Sign Association found that businesses that invest in professional signage see an average increase in sales of 10%. Higher traffic areas with more visibility can see that number grow significantly. 

Increased sales and profitability 

By attracting more customers and enhancing your brand recognition, high-quality commercial signage can lead to an increase in sales and profitability. In addition, well-designed signs can help customers navigate your store or restaurant more easily, leading to more walk in traffic. High-quality signage also helps customers remember your business and location leading to more consistent repeat customers. 

While it’s true that there are a wide range of factors that can contribute to a business’s success, investing in high-quality commercial signage is an important step that should not be overlooked. Whether you’re a small independent shop or a large chain, the benefits of professional, effective signage are numerous and can have a lasting impact on your business.

When it comes to choosing the right signage for your business, there are a few key things to keep in mind. 

First, consider the location and size of your sign. Make sure it is large enough to be seen from a distance, but not so big that it becomes overwhelming or cluttered. 

Next, think about the materials used for your signage. Durable, high-quality materials like metal, acrylic, or PVC can stand up to the elements and last for years, while cheaper materials may fade or become damaged over time. 

Finally, consider the design of your sign. Choose a font and color scheme that is easy to read and reflects your brand’s style, and be sure to include any important information, such as your business’s name, hours, and contact information.

By following these tips and investing in top-quality commercial signage, you can help your business stand out and attract more customers. So don’t underestimate the power of a well-designed sign – it could make all the difference for your business. If you’re interested in a new sign for your business, get in touch with Schlosser Signs and get familiar with all of the signage solutions we have on offer.