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An Owner’s Guide to Professional Signs for Business

signs for business

When customers see your storefront, office, or facility for the first time, your signage is the introduction. Professional signs for business are more than decorative, they are powerful tools that shape customer perception, build trust, and guide people to your door. In today’s competitive markets across Colorado, Wyoming, and Nebraska, businesses that invest in professional signage set themselves apart from the rest.

At Schlosser Signs, we’ve helped companies for over 25 years design, build, and install signs that work as hard as the businesses behind them. From design consultation and permitting to manufacturing and installation, our turnkey process ensures your sign makes the right impression, every time.

Why Quality Signs for Business Matter

Boosting Brand Recognition

Your brand is more than a logo, it’s a promise. Quality signage displays that promise clearly and consistently. Whether illuminated channel letters above your storefront or a custom monument sign at your property’s entrance, signs for business create lasting brand impressions that keep customers coming back.

Driving Traffic and Sales

According to industry studies, nearly 60% of consumers enter a store because of attractive signage. The right sign doesn’t just identify your business; it actively pulls customers inside. A well-designed sign is a 24/7 salesperson that must be visible, memorable, and always working to generate revenue.

Long-Term Value

Unlike many advertising methods, signage is a one-time investment with continuous returns. Durable materials and thoughtful design ensure your signs last for years, lowering long-term marketing costs while keeping your business visible day and night.

Types of Signs for Business

No two businesses are the same and neither are their signage needs. Here are the most common categories and how they help different industries.

Outdoor Signage

  • Monument Signs: Elegant and durable, monument signs create a professional presence for offices, healthcare facilities, and corporate campuses.
  • Channel Letters: Individually lit, three-dimensional letters provide high visibility for storefronts, restaurants, and retail spaces.
  • Pylon & Billboard Signs: Tall and eye-catching, these are perfect for businesses near highways or high-traffic areas.

Digital & Electronic Signage

  • LED Displays & Message Centers: Update content instantly, showcase promotions, and stay visible after dark.
  • Hybrid Signs: Combine traditional branding with digital messaging for flexibility and style.

Indoor Signage

  • Lobby Signs: Establish a professional atmosphere the moment customers step inside.
  • Wayfinding & Directional Signs: Essential for large facilities like hospitals, schools, and event spaces.
  • Menu Boards & Digital Displays: Great for restaurants, gyms, and offices that update offerings regularly.

Promotional & Temporary Signage

  • A-Frames, Banners, and Window Graphics: Affordable, versatile, and perfect for special sales or seasonal campaigns.
  • Vehicle Wraps: Turn your company vehicles into rolling billboards, promoting your brand wherever you go.

ADA & Compliance Signage

If your building identifies rooms, exits, or accessibility features, you’ll need ADA-compliant signage. These include tactile letters, braille, high contrast, and proper mounting heights to ensure accessibility for everyone.

Design Best Practices for Effective Signs

Even the highest-quality materials won’t matter if your sign isn’t designed with purpose. Keep these best practices in mind:

  1. Prioritize Readability – Large, simple fonts and high-contrast colors ensure visibility from a distance.
  2. Focus on Placement – Position signs in areas where they naturally catch the eye, such as entrances and high-traffic zones.
  3. Make It Memorable – Unique shapes, bold colors, and creative lighting make your sign stand out from competitors.
  4. Think Like Your Customer – Use messaging, styles, and visuals that resonate with your audience.
  5. Go Digital When Needed – If your messaging changes often, LED or digital signage provides unmatched flexibility.
signs for business

Modern Trends in Signs for Business

Signage continues to evolve, and today’s business owners can leverage new materials and technologies to stay ahead:

  • Sustainable Materials: Recycled substrates and eco-friendly inks appeal to environmentally conscious customers.
  • Energy-Efficient LEDs: Brighter, longer-lasting, and more affordable to run than traditional lighting.
  • Dynamic Content: Digital displays that update remotely keep your messages relevant at all times.
  • Creative Typography: Bold lettering styles can communicate your brand personality instantly.

By integrating these innovations, businesses not only save money on energy and maintenance but also appeal to customers who value forward-thinking brands.

Why Work With a Professional Sign Company

While online sign shops and DIY solutions might seem convenient, they rarely deliver the professionalism or compliance that a business requires. Partnering with an established provider like Schlosser Signs ensures:

  • Turnkey Solutions – From design and permitting to fabrication and installation, every step is handled in-house.
  • Local Expertise – With offices in Colorado, Wyoming, and Nebraska, we understand regional regulations and permitting requirements.
  • Custom Design – Every sign is tailored to your brand and location.
  • Ongoing Support – Maintenance and repair services keep your signs working flawlessly for years.

As one of our clients, Gart Properties, put it:

“Schlosser Signs works closely with us from start to finish and successfully delivers attention-grabbing, quality signage on time and within budget.”

Serving Colorado, Wyoming, and Nebraska

Schlosser Signs isn’t just another sign company, we’re your local partner. We proudly serve businesses across Fort Collins, Denver, Cheyenne, Greeley, and Omaha, ensuring your signs comply with local codes while delivering maximum impact. Whether you’re launching a new storefront in Denver, updating campus signage in Cheyenne, or adding a digital display in Omaha, our team has the expertise to make it happen seamlessly.

The Schlosser Signs Difference

What sets us apart?

  • Experience: Over 25 years in the sign industry.
  • Full-Service: Design, fabrication, permitting, and installation under one roof.
  • Commitment to Quality: ISO-level standards applied to every project.
  • Customer First Approach: Our goal is simple—help your business stand out.

Invest in Signs That Work as Hard as You Do

Professional signs for business are your silent sales team, brand ambassadors, and navigators all rolled into one. From permanent monument signs to flexible digital displays, investing in the right signage is one of the smartest decisions a business owner can make.

When you partner with Schlosser Signs you get a team of experts committed to your success. Serving businesses throughout Colorado, Wyoming, and Nebraska, we combine local expertise with industry-leading quality. From concept to installation, our signs are designed to make your brand impossible to ignore.

Ready to make your business impossible to ignore? Contact Schlosser Signs today and let’s design the perfect sign to elevate your brand.