Enhance your Business’s Curb Appeal with a Striking Monument Sign
Is your business challenging to locate, tucked away from the main street, or buried in a large parking lot? Additionally, a monument sign might be the solution you are actively seeking. Monument signs are eye-catching and free-standing, enhance visibility, and serve as branding tools that introduce new customers to your business.
Moreover, with strategic placement, they signal to passersby that they’ve arrived at the right location. For many businesses, signage is the first interaction potential customers, suppliers, or future employees have with their brand. Monument signs combine graphic design with architectural features to create a memorable landmark that’s hard to miss. Furthermore, more than just a directional tool, monument signs offer cost-effective marketing that boosts brand recognition and helps drive sales.
What is a Monument Sign?
Are you wondering what monument signage is? These are free-standing signs placed at ground level, offering a direct line of sight for pedestrians and drivers alike. With their low profile and minimal open space between the ground and the sign, these capture attention without being obtrusive.
Monument signs are highly versatile and customizable, making them a great way to showcase your brand’s identity. Whether in a busy shopping center or along a high-traffic street, these signs enhance visibility and help your business stand out.
Benefits of Monument Signs
Are you wondering how a monument sign can transform your business’s visibility? Here are a few key benefits to consider:
- Increased Visibility: A monument sign enhances visibility for both pedestrians and drivers. Studies show that 54% of consumers struggle to find businesses due to poor signage. Positioned near roads and walkways, these signs are large enough to be seen from a distance, ensuring customers don’t miss your location.
- Seamless Architectural Integration:Monument signs can be crafted from brick, stone, metal, or other materials to match your building’s design. This creates a cohesive, professional appearance that strengthens your brand image.
- Durability & Longevity: Built to withstand harsh weather, monument signs maintain their appearance and structural integrity over time.
- Cost-Effective Marketing: Lastly, monument signs act as silent salespeople for your business, advertising 24/7 without the recurring costs of traditional media. According to the Sign Research Foundation, businesses typically see a 10% increase in sales after installing a monument sign—proving their value as a marketing investment.
- Cost-Effective Marketing: Monument signs serve as 24/7 advertising tools without ongoing media costs. According to the Sign Research Foundation, businesses experience a 10% sales increase after installing a monument sign, proving its value as a long-term investment.
Uses for Monument Signs
A monument sign can be customized to serve various functions, depending on your chosen design and features. Common applications include:
- Business Identification: Clearly display your company name and logo.
- Brand Expansion: Promote your brand with a striking, high-visibility design.
- Promotions and Announcements: Use integrated LED message boards to share special offers, discounts, or time-sensitive information.
- Directional Assistance: Help guide visitors to your location with clear, easy-to-read signage.
- Interactive Displays: Add a digital element that can showcase the time, temperature, or holiday messages.
Whether you’re looking to make a statement with a monument sign or simply guide people to your business, this signage style offers endless possibilities for customization.
Material and Design Options
When it comes to crafting a monument sign, you have a wide range of materials and designs to choose from. These many options allow for maximum creativity and flexibility. Popular options include:
- Brick or Stone: Ideal for businesses wanting an elegant and traditional look. These signs offer stability and can be designed to blend with the building’s exterior for a cohesive, professional appearance.
- Concrete: Durable and long-lasting concrete monument signs are perfect for those seeking a clean and minimalist look.
- Wood: For a more rustic feel, wood monument signs are often used in state parks, resorts, or cottage-style commercial properties.
- Foamcore: A budget-friendly option is foam core. This material can mimic the appearance of stone or brick while being lightweight and easy to install or remove.
- Plastic/HDU (High-Density Urethane): This material is highly versatile and can be molded into almost any shape. This makes it ideal for complex logos or intricate designs.
- Aluminum/Metal: For a modern, sleek look, aluminum or metal signs provide a clean, sharp appearance. They are durable and can be shaped into a variety of custom forms.
Get Noticed with a Monument Sign
Ready to improve your business’s visibility? Let Schlosser Signs design, manufacture, and install a custom monument sign tailored to your brand. Discover some monument sign examples from Schlosser here. With a wide selection of materials, styles, and finishes, we’ll ensure your business stands out from the crowd. Contact us today for a free consultation and quote
