Schlosser Monument Signs: Benefits and Usage
Enhance your Business’s Curb Appeal with a Striking Monument Sign
Is your business challenging to locate, tucked away from the main street or buried in a large parking lot? A monument sign might be the solution you've been looking for. These eye-catching, free-standing signs not only enhance visibility but also serve as powerful branding tools that introduce new customers to your business.
With strategic placement, they signal to passersby that they’ve arrived at the right location. For many businesses, signage is the first interaction potential customers, suppliers, or future employees have with their brand. Monument signs combine graphic design with architectural features to create a memorable landmark that’s hard to miss. More than just a directional tool, monument signs offer cost-effective marketing that boosts brand recognition and helps drive sales.
What is a Monument Sign?
A monument sign is a free-standing sign placed at ground level, offering a direct line of sight for pedestrians and drivers alike. With their low profile and minimal open space between the ground and the sign, these signs are designed to capture attention without being obtrusive.
Monument signs are incredibly versatile and can be customized to reflect your business’s unique identity. Whether you're in a bustling shopping center or along a busy street, a well-designed monument sign helps you stand out from the competition. Positioned at entrances or street edges, these signs serve as identifiers for businesses and often include multiple tenants in multi-unit buildings.
Benefits of Monument Signs
Wondering how a monument sign can transform your business's visibility? Here are a few key benefits to consider:
- Increased Visibility: One of the primary benefits of a monument sign is improved visibility for both pedestrians and drivers. In fact, 54% of consumers report they’ve been unable to locate a business due to poor or non-existent signage. Positioned close to roads and walkways, monument signs are large enough to be noticed from a distance, ensuring potential customers don’t pass you by.
- Architectural Consistency: Monument signs can be crafted from various materials, allowing them to blend seamlessly with your building’s architecture. Whether your business is housed in a brick, stone, or metal structure, your monument sign can match, creating a cohesive and professional look that enhances your brand’s image.
- Durability and Longevity: Built to last, monument signs are designed to withstand the elements while maintaining their appearance over time. This durability conveys a sense of stability and permanence, signaling to potential customers that your business is well-established and here to stay.
- Cost-Effective Marketing: Monument signs act as silent salespeople for your business, advertising 24/7 without the recurring costs of traditional media. According to the Sign Research Foundation, businesses typically see a 10% increase in sales after installing a monument sign—proving their value as a marketing investment.
Uses for Monument Signs
A monument sign can be customized to serve various functions, depending on the design and features you choose. Common applications include:
- Business Identification: Clearly display your company name and logo.
- Brand Expansion: Promote your brand with a striking, high-visibility design.
- Promotions and Announcements: Use integrated LED message boards to share special offers, discounts, or time-sensitive information.
- Directional Assistance: Help guide visitors to your location with clear, easy-to-read signage.
- Interactive Displays: Add a digital element that can showcase the time, temperature, or holiday messages.
Whether you're looking to make a statement with a monument sign or simply guide people to your business, this signage style offers endless possibilities for customization.
Material and Design Options
When it comes to crafting a monument sign, you have a wide range of materials and designs to choose from, allowing for maximum creativity and flexibility. Popular options include:
- Brick or Stone: Ideal for businesses wanting an elegant and traditional look. These signs offer stability and can be designed to blend with the building’s exterior for a cohesive, professional appearance.
- Concrete: Durable and long-lasting, concrete monument signs are perfect for those seeking a clean and minimalist look. They’re commonly used at park entrances and municipal properties.
- Wood: For a more rustic feel, wood monument signs are often used in state parks, resorts, or cottage-style commercial properties.
- Foamcore: A budget-friendly option, foamcore can mimic the appearance of stone or brick while being lightweight and easy to install or remove.
- Plastic/HDU (High-Density Urethane): Highly versatile, plastic or HDU can be molded into almost any shape, making it ideal for complex logos or intricate designs.
- Aluminum/Metal: For a modern, sleek look, aluminum or metal signs provide a clean, sharp appearance. They are durable and can be shaped into a variety of custom forms.
Get Noticed with a Monument Sign
Ready to improve your business’s visibility? Let Schlosser Signs design, manufacture, and install a custom monument sign tailored to your brand. With a wide selection of materials, styles, and finishes, we’ll ensure your business stands out from the crowd. Contact us today for a free consultation and quote!
