Custom signage serves as an essential marketing tool for any business. Potential customers first see these signs when they go by your business, knowing what you and your business represent. A great sign serves as an excellent first introduction and a powerful way to build brand recognition and awareness. It grants your business legitimacy in the eyes of the public and shapes their perceptions about your business. A great sign marks the first step toward a bigger, better business.
However, with so many types of signs, deciding which one best fits your business can be overwhelming. We’ll review various kinds of outdoor signs and provide tips on why you might choose each custom signage type.
Wall Signs
Businesses aiming to make a lasting impression and build brand recognition often opt for wall signs. You can mount these signs on the exterior of a building or attach them to a monument sign. Crafted from various materials that match your business’s look, feel, and theme, Wall Signs enhance visibility and brand awareness. This type of sign allows your business’s personality and brand to shine. It often creates the first impression as these are typically located right outside or on the business itself, making it crucial to make it count.
Channel Letter Signs
Popular among businesses seeking a professional and sophisticated appearance, channel letter signs consist of individual letters illuminated from within. This illumination gives your sign a professional-looking glow visible from long distances. You can mount channel letters on a building or a monument sign. This makes them ideal for businesses that operate at night, attract attention day and night, and boost curb appeal and brand image.
Directional Signs (Wayfinding Signs)
Directional signs, or wayfinding signs, guide customers to your location. They can direct customers to your store’s entrance, a specific department or building, or a parking lot. Directional signs simplify the process of finding you. They are especially useful for businesses spread over large areas with unconventional layouts or challenging parking situations.
Monument Signs
Typically used at businesses or mall entrances, monument signs are freestanding and can be made from stone, metal, and wood. They establish a strong brand identity for shopping centers, malls, business plazas, and other multi-business properties. Monument signs provide an excellent opportunity to create a distinctive look and feel for these locations.
For individual businesses, monument signs also promote a strong, distinctive aesthetic. This happens especially when designed to match your business’s interior and/or exterior and its buildings. Regardless of the place, monument signs attract attention and solidify the public’s image of your business for the long term.
Pylon Signs
Pylon signs stand tall in shopping centers or business parks. They are typically constructed from metal or plastic and illuminated from within. Pylon signs, notable for their height and large lettering, catch the eyes of passersby from extended distances. They greatly aid in brand awareness and guide customers to your site from farther away than traditional directional signs. These signs often feature letter boards, EMC displays, and prominently displayed brand or store names.
Electronic Signs (EMC Signs)
Electronic signs, a versatile option, often accompany other sign types like monument or pylon signs. EMC signs furnish various solutions, from brand visibility to promotional messages and custom advertising campaigns. Premium electronic signs offer full-color and high-resolution displays for superior image quality and visibility, while more economical options use single-color LEDs
FCO Letter Signs (Flat Cut Out Letter Signs)
Specializing in aesthetic appeal, FCO letter signs are precision cutouts of logos, letters, or graphics on acrylic, aluminum, bronze, or steel materials. These signs, which do not have built-in illumination, can be highlighted using external lights if desired. They are commonly mounted to other sign types or on building exteriors and are equally suited for indoor and outdoor use.
Your Denver Metro Custom Signage Partner
Are you interested in a custom signage solution for your business? Schlosser Signs is here to help. Explore our catalog of custom signage solutions here, or connect with us on Facebook or Instagram.
