What gives you brand visibility 24 hours a day year-round? A sign. What type of sign lets potential customers notice your business at long distances? A pylon sign!
Yes, signage is the most cost-effective way to advertise your business. A pylon sign is a perfect way to advertise to speeding motorists passing by and get them to slow down to come see what you have to offer.
A pylon sign can act as your own personal billboard to let customers know where your business is located. It attracts and directs commuter traffic to your location when the building is not visible from the road. Pylon signs are recommended for businesses located along a highway, interstate or four-lane road.
What is a Pylon Sign?
Also known as pole signs, a pylon sign is a freestanding sign that is erected on a pole independent of any structure. They are usually tall for better visibility and can range anywhere from 20-100 feet. Pylon signs can also use illuminated cabinets that are mounted at the top of the pole. They provide great visibility at night. Pylon signs can be internally or externally illuminated or can be non-illuminated depending on your needs and budget.
Pylon signs are made with just three key components: the cabinet, cabinet faces and sign support. Several materials can be used to manufacture pylon signs. For instance, the sign cabinet can be made with aluminum tubing or aluminum extrusions. The cabinet faces can be made from polycarbonate, acrylic, aluminum, and other materials. A pylon sign is commonly installed with steel poles.
Key advantages of having a pylon sign for your business include:
- Visible from far distances
- Custom made with limitless design options
- Reflects your company’s brand and identity
- Has a long lifespan
- Can be of various heights
Common Applications for Pylon Signs
If you want drivers to notice and find your business, install a pylon sign. It will give you the best chance of getting new customers at your door. Pylon signs can be tall enough to see over trees and other obstructions. They are effective in advertising your business in high traffic areas and industrial complexes.
Multi-tenant Shopping Centers
Customers can’t always find your exact address when going down a 4-lane road. Having a pylon sign helps your business rise above the competition. Pylon signs in shopping centers feature several light boxes that display each business, drawing traffic to that area.
Restaurants, Gas Stations, Hotels
Long road trips often call for pit stops. Sometimes drivers do not pay attention to road signs or forget if there is a gas station or restaurant at the next exit. A pylon sign provides direction to these types of businesses without having to look down at your phone. The height of pylon signs makes them visible from a distance and gives motorists advance notice on when to exit.
Car dealerships have large parking lots and are sometimes located on service roads. Pylon signs at car dealerships are usually placed in front of the business right at the entryway.
3 Types of Mounting
s for Pylon Signs
The type of pylon sign for your business needs to enhance your messaging and brand. Your choice can be influenced by your business’s marketing needs and city ordinances. A custom pylon sign can be mounted in 3 different ways.
- Single Pole Mount is the traditional pylon sign. It is commonly used for high-rise signage for long-distance visibility.
- Twin-Pole Mount contains a cabinet with a pole on each side. This mounting provides greater stability for larger signs.
- Covered Pole can improve your brand appearance by concealing the actual pole with a custom cover design. They can be built to almost any shape to match your company’s logo and building.
Enhance Your Pylon Sign
The options are many when it comes to customizing your pylon sign. They can be designed to complement your existing building or customized to match your branding. Pylon signs can be designed in various sizes, heights, thicknesses, and shapes.
- LED message center can be used to display any information about your business, prices of products, or the time.
- Custom Light-Boxes seen at the top of many pylon signs can be noticed day and night. They provide a longer viewing window to drivers.
- External lighting can be used to illuminate your pylon sign on the outside. Provides great visibility at night.
Ready to Get More Visibility?
Getting the right pylon sign for your business is easy. Schlosser Signs team of professionals can design, manufacture, and install the perfect sign to draw in more customers. If you’re ready to take your business to a higher level and soaring heights, contact Schlosser Signs today for a consultation.